Job Title: Digital Marketing Specialist

Location: Sector-28, Faridabad

Company Overview:
We are a leading Electrical Manufacturing Company based in Sector-28, Faridabad. Our mission is to innovate and deliver high-quality electrical products and solutions. We’re expanding our digital footprint and looking for a talented Digital Marketing Specialist with a strong background in SEO and SMO to join our dynamic team.

Job Description:
As a Digital Marketing Specialist, you will play a crucial role in enhancing our online presence and driving our digital marketing efforts. This position requires a minimum of one year of experience in digital marketing, with a focus on SEO (Search Engine Optimization) and SMO (Social Media Optimization). You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products.

Key Responsibilities:

1. SEO Strategy and Implementation:
– Conduct thorough keyword research and SEO analysis.
– Implement on-page and off-page SEO strategies to increase organic search visibility.
– Optimize website content, including meta tags, headings, and content structure.

2. Content Development and Management:
– Create high-quality, SEO-friendly content for the website, blogs, and social media platforms.
– Collaborate with the content team to maintain a consistent brand voice.

3. Social Media Optimization:
– Develop and manage the company’s social media profiles and presence.
– Create and schedule regular, engaging content across platforms like Facebook, Twitter, LinkedIn, and Instagram.
– Monitor social media trends and leverage them for maximum engagement.

4. Digital Marketing Campaigns:
– Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
– Analyze campaign performance and adjust strategies accordingly.

5. Analytics and Reporting:
– Use Google Analytics, Google AdWords, and other relevant sites to track and report on SEO performance and social media engagement.
– Provide insights and recommendations based on data analysis.

6. Email Marketing:
– Design and implement direct email marketing campaigns.
– Develop and manage email databases for lead generation.

7. Collaboration and Coordination:
– Work closely with other departments to ensure brand consistency.
– Stay up-to-date with the latest trends and changes in SEO and digital marketing.

8. Customer Engagement:
– Engage with the online community and respond to comments and customer queries in a timely manner.

9. Ad Management:
– Plan and control budgetary spending on ads.
– Measure ROI and KPIs from digital marketing campaigns.

Qualifications and Skills:

– Bachelor’s degree in Marketing, Digital Media, or a relevant field.
– A minimum of 1 year experience in a digital marketing role.
– In-depth knowledge of various social media platforms, best practices, and website analytics.
– Experience with SEO/SEM, keyword research, and Google Analytics.
– Familiarity with content management systems (CMS) and HTML/CSS.
– Strong analytical skills and data-driven thinking.
– Up-to-date with the latest trends and best practices in online marketing and measurement.
– Excellent communication and interpersonal skills.

Personal Attributes:

– Creative thinker with an ability to use data to inform decisions.
– Passion for the digital marketing landscape.
– Strong problem-solving skills and an analytical mindset.
– Excellent attention to detail.

Compensation:
– Competitive salary and benefits package.
– Opportunities for professional development and career growth.

Application Process:
Interested candidates should submit a resume and a cover letter detailing their experience and how it aligns with this role. Please include examples of previous work or campaigns if available.

Closing Statement:
This role offers the exciting opportunity to be part of a forward-thinking company, leading the charge in the electrical manufacturing industry through innovative digital marketing strategies. If you are passionate about SEO, SMO, and driving digital success, we would love to hear from you.

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This job description is designed to outline the comprehensive roles and responsibilities of a Digital Marketing Specialist in an Electrical Manufacturing Company. It emphasizes the need for a candidate with a strong background in SEO and SMO and at least one year of experience in the field. The description aims to attract candidates who are not only skilled but also passionate about digital marketing in the manufacturing sector.

Makhija Placement
☎️:- +91-9136437977, 8920508558
📧:[email protected]
🌐:-www.Makhijaplacement.com